Revive
The Wellside Collection is an artful and uncommon approach to modern community living. There is a singular beauty in pursuing a balanced life, and the balance of each and every day begins and ends with home. I helped name, position, brand and art direct four-phases of luxury townhome communities along the Cambie Corridor of Vancouver, British Columbia. Each with their own unique architectural character, gathering spaces and geography, the core thread connecting each community is an ever-evolving story of wellness and how it's integral to healthy living. Revive is the first phase leading this journey of wellness, speaking to rejuvenation and rebirth. Role:
Creative Director & Brand Strategy
Responsibilities:
Brand Strategy, Brand Positioning, Naming and Copywriting. Creative Direction of Brochure , Presentation Center, Website, Signage, Video & Photography, Advertising (Print & Digital), Email Marketing, Information Design, Merchandise, Renderings and Interior Design.
The story of wellness starts with Revive. We employed soothing color palettes and elegant typography to convey the feeling of a premium spa. Within the Presentation Centre, we contrasted a brightly lit entry with a dark and moody sales room to further deliver the soothing feeling of a wellness space and create a key memory for the customer. 
Blending translucent papers with glowing gradient textures translated a gentle luxury throughout two unique brochures; one dedicated specifically to the Revive homes, and one tailored to our philosophy of living well. The craftsmanship put into each brochure inherently spoke to the quality of the homes. 
Animated Brand Sequence
We created an animated brand sequence to articulate, in a beautiful fashion, the evolution of wellness.