InformProjects
InformProjects is the largest importer of Italian Kitchens in the world. Located in Vancouver, British Columbia, they partner with real estate developers and owners of private residences to design and install the finest kitchens, bathrooms and closets into their homes. During their 25th year in business, I rebranded the company and audited their marketing to formulate a new vision better aligned with their product and service offering as they expand their reach.Role:
Creative Director & Graphic Designer
Responsibilities:
Brand Strategy, Brand Positioning, Logo Design, Copywriting, Brochure, Showroom, Website, Signage, Video & Photography, Advertising (Print & Digital), Email Marketing, Information Design, Merchandise.
During my ideation process, I devised a new brand system that would invite conversation through a new brand identity. Isolating the letters "IN" and adding an underscore allowed for a new language to take shape. One that confidently spoke to dozens of the company's strengths and focuses.
The Rebrand Launch Video
In tandem with launching their rebrand and new website, we created a long-form video for InformProjects that cinematically outlined their entire business model and described the benefits to their customers. I formed the teams, art-directed the vision and managed the entire project. The final video was also trimmed into multiple 15 and 30 second clips for maximum usage on social channels.
