Ivanhoe Cambridge
Between the years of 2010-2015, I art-directed the fashion photography for Ivanhoe Cambridge's two largest retail centres in Canada; Mapleview (Ontario) and Southgate (Alberta). Each quarterly season, I led a team of designers, writers, photographers, videographers, makeup and hair stylists to execute high-fashion campaigns that increased foot traffic, improved brand value, and inspired audiences to engage through social media, contesting, digital lookbooks, and other culture-building initiatives. Role:
Creative Director, Brand Strategy, Graphic Design
Responsibilities:
Brand Strategy, Brand Positioning, Copywriting, Creative Direction of Video & Photography, Websites, Billboards, Advertising (Print & Digital), Email Marketing, Information Design, Contesting, Lookbooks.
