Brand identity. A symbol of beliefs, a mark of trust, an icon of aspirations, an emblem of quality, an anthem of pride.
The nuances of typography and letterforms have always been an obsession of mine. The marriage of form and flow to achieve function. The unexpected relationships between shape and structure that are only discovered through putting pencil to paper. Each identity a unique personality determined by font choice and visual elements. Below are several brands I've brought to life, accompanied by visual worlds engineered to their voices and purposes. Every detail considered. Each composition balanced. While a logo is not your entire brand, it is concretely an expression of everything you say and do.
