Redbridge
Redbridge was founded on a single idea: to live well with nature, with each other, and with good health. Located in Squamish, British Columbia, North America's mecca of outdoor sports and adventure, Redbridge brings modern living and luxurious amenities to a world-class natural setting.
I helped Kingswood Properties name, position, brand and market this masterplan community comprised of three mid-rise condo buildings and a collection of waterfront townhomes, amounting to over 400 homes with exclusive features, finishes, and Italian-made kitchens. Redbridge also introduced many first-to-market amenities, including Canada's first zero-impact Eco-Movement Gym, where the energy of residents power the entire facility. Life at Redbridge combines modern urban living with untethered natural adventure. Role:
Creative Director & Graphic Designer
Responsibilities:
Brand Strategy, Brand Positioning, Naming, Logo Design, Copywriting, Brochures, Presentation Center, Website, Signage, Video & Photography, Advertising (Print & Digital), Email Marketing, Information Design, Merchandise.
With Redbridge, I wanted to create an entity that seamlessly rubbed shoulders with other notable brands in the outdoor sports industry. With this strategy, we were able to power the brand with a heartbeat that outdoor enthusiasts would trust and believe in. The focus was the lifestyle. It's the magnetic force that brings thousands of people to this part of the world. 
Blending refined design with the energy of outdoor adventure was key to building the brand system for Redbridge. I established a visual language that was dynamic and bold while celebrating the serene beauty of the area's natural landscapes. The icon I designed for Redbridge would become a short-form representation of the desire we all have to spend more time in Mother Nature. And the tagline I wrote; "Your Inner Outsider" motivated people to reconsider trading big-city living for a life closer to nature and the healthy community that shapes it.
